B2B sales organizations are evolving in interesting ways. They’re becoming more customer-centric in their approach to sales and are embracing new technological solutions to increase productivity. But one of my favorite changes that I’m noticing is that Sales and Marketing teams are increasingly collaborating to transform leads into valued customers.
Salesforce just put out a fantastic list of 130 sales tips. Inside, they devoted an entire section to ways that sales reps should utilize social, content and other so-called “marketing” tactics to win more deals.
Here are 8 Tweet-worthy quotes from our CEO Howard Brown and other top experts featured in Salesforce’s great eBook.
3. “Don’t lose customers by underutilizing social media. Be active, engaging, and helpful to meet new clients and close more sales.” <<Tweet This Quote!
Marketing Coordinator, The Hayzlett Group
6. “Follow your top 25 target accounts on Facebook and Twitter, and set them up on Google Alerts or other similar tools to keep up to date on what is happening with them.” <<Tweet This Quote!
8. “Sales teams should partner with marketing on a regular basis to identify their most valuable customer profiles, then identify a solution that will push the best leads at the top of the lead response queue.”<<Tweet This Quote!
Looking for some more ways to win more deals? Our free eBook Closing Power features 10 key takeaways for maximizing your sales win percentage!
Jesse WestDirector of Lifecycle MarketingringDNA
Jesse Davis West is Director of Lifecycle Marketing at ringDNA, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 9 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.