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Express Yourself

1 min readAugust 18, 2021

“Express yourself!”

That song was part of the soundtrack of my teen years. From Charles Wright and the Watts 103rd St Band. Check it out on Spotify.

Sales is a form of self-expression.

Every sales interaction you have with a buyer is an opportunity to communicate something important about yourself.

Your values. Your character. Your mindset. Your motivations..

It’s how you tell your story. Not just the story of what you’re selling.

It’s the story of you. And why the buyer should buy from you.

You. Not your company. Customers buy from you.

Just think how fortunate you are to have this opportunity each and every day to creatively (and personally) express yourself to other people.

It’s a big part of what makes selling so fun. And fulfilling.

Unless you’re a sales clone.

Robotically engaging in scripted conversations.

Trying to sell by being someone else. A fake version of yourself.

Instead of learning and working hard to become the best version of you.

Your buyers immediately recognize which type of seller they are dealing with.

The engaging, interesting, open-minded problem solver. Or the clone.

Which one do you want to be? The choice is yours.

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About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.