Data is essential to successful sales management. People might think of marketers as the data geeks. But here at RingDNA, I get the opportunity to talk to a lot of sales managers. And every week, I’m routinely impressed by just how data-driven some of these sales managers are!
It’s not hard to see why. Data about prospects, when delivered in the right context, can help reps prioritize leads and have smarter sales conversations. While having real-time visibility into reps’ activities can help managers make smarter revenue predictions and do a better job of coaching reps into A-players.
For sales managers who have been considering unleashing their inner data geek, here are some quotes from leading sales experts about how to sell more using data and analytics. The quotes are sourced from Salesforce’s fantastic eBook 130 Sales Tips for 2015, which features our own CEO Howard Brown and several of our favorite inside sales leaders.
“Allowing your remote salespeople to perform the same tasks on the road as they do from their office with a mobile CRM helps them work smarter.” <<Tweet This Quote!
Founder and CEO, The TAS Group
“Live in your CRM. Update your conversations in real time, jumpstart stalled opportunities, follow your sales process.” <<Tweet This Quote!
Founder & CEO, Objective Management Group, Inc.
“Invest in the future and have a plan to improve your data collection and quality.” <<Tweet This Quote!
Check out our free eBook 7 Essential Salesforce Dashboards for help building your dream sales management dashboards in Salesforce!
Jesse WestDirector of Lifecycle MarketingringDNA
Jesse Davis West is Director of Lifecycle Marketing at ringDNA, focusing on improving the experience and maximizing the lifetime value for customers across their entire journey. Drawing on 9 years of B2B marketing experience, Jesse is passionate about communication, branding and strategic marketing. He also plays a mean lead guitar and can throw down at karaoke.