In October 2020 we set out on a singular mission: to find the greatest sales coach in the world, and award them a title they deserved. This wasn’t a simple mission – we wanted to find a way to represent the manner and methods that the best sales coaches use in such a way that judges and others can see just what makes for great coaching.
A key ingredient to deciding who is a great sales coach is to stack the judging pool with other great sales coaches and leaders who not only know a thing or two about sales, but have walked the walk when it comes to coaching salespeople into greatness.
We had the privilege of working with an all-star cast of sales champions to determine the top sales coach:
Deb Calvert, Author of Stop Selling and Start Leading
Sally Duby, CSO of the Bridge Group
Bridget L. Gleason, VP of Sales at Logz.io
Lori Harmon, SVP of Sales at Netapp
Denise Hayman, VP of Sales at Expel
Alice Heiman, Founder and CSO of Alice Heiman, LLC
Becc Holland, Founder and CEO of Flip the Script
Shari Levitin, Author of Heart and Sell
Carole Mahoney, Founder and Chief Sales Coach at Unbound Growth
Alexandria Smith, Global Sales Development Manager at Headspace
Brynne Tillman, CEO of Social Sales Link
Luciana Vecchi, Head of Americas Enablement Productivity & Readiness, Amazon Web Services
Several of these amazing judges participated in two special episodes of the Sales Enablement Podcast with Andy Paul – they talked about the power of sales coaching, what makes a great coach and how anyone can get started with great sales coaching today. Check them out here and here.
We had incredible entries to the competition and were overwhelmed at the amount of participation – over 2,000 people voted and we saw some amazing takes on what coaching looks like. Ultimately, we narrowed it down to a field of 12 finalists, crowned one overall champion, and handed out 4 other awards to participants.
Congratulations to all of our award winners!
Alex Lamascus is the Sales Content Manager at RingDNA. He has previously scaled and managed an inside sales team and has supported B2B sales in various industries for the past 5 years. When not writing or buried in the latest sales book, he can be found repairing vintage turntables in his garage or honing his grilling skills.