What’s almost as important as hiring great reps? Your training process. Without proper onboarding and coaching, reps that could have been all-stars in your organization could end up striking out.
In order to be successful, reps need to possess a thorough knowledge of:
It’s going to take time for reps to truly absorb all this knowledge. But we’ve found that it helps to document all of this information in a sales playbook, so that reps can continuously reference relevant information.
For our recent eBook, we asked some expert sales leaders to reveal some onboarding tips. Here’s what they said:
With respect to the SDRs who are new hires, we put them through an actual onboarding camp, and we spend five dedicated days with them focusing on ideal customer profile, critical business issues, articulating the offering, etcetera. But I would say that the onboarding phase truly ends after the first four to six weeks in the role. That’s when I’m seeing production and productivity start to happen.
Senior Director, Global Demand Center,
When training SDRs – start by learning the market you are serving, then how Ideal Customer Profiles receive value from your solution, followed by the buyer personas involved. Then review how to execute best practices for the SDR function.
It’s vital to be personalized, timely, contextual and actually help people, rather than push your own agenda. Without understanding industry trends and Ideal Customer Profiles, SDRs will not be able to engage potential buyers early with insight, to help shape their journey with relevant education.
VP Sales, Sales for Life
When we bring in a new AE, regardless of their past experience, they are starting with the smallest territories that we have. They’re focused on the smallest companies just to start, and usually those are less qualified. It allows them to have a lot more conversations in a quicker period of time. By doing this, we’ve even seen new AEs close deals in their first month.
Co-Founder and CRO, Datanyze
For more expert onboarding tips check out our latest eBook!
William Tyree is the Chief Marketing Officer of ringDNA, where he works collaboratively with the team to drive breakthrough growth while creating an iconic brand that inspires companies to improve sales experiences. Previously, he was CMO at FaceFirst and VP of Marketing at DemandResults. His thought leadership has appeared in Forbes, Entrepreneur, the Atlantic and elsewhere.