SMS has massive potential for sales. It’s more efficient than email, can be delivered quickly, and is read immediately. We’re also so accustomed to text messaging in our personal lives that we are naturally apt to reply quickly. SMS’s traits of speed, efficiency, and effectiveness give reps the ability to deliver highly relevant messages precisely […]
For some time now, reps have had full SMS functionality in RingDNA’s Intelligent Dialer. Reps can send and receive text messages just like any mobile phone, with the added capability of a local presence number. Of course, every SMS is automatically logged in Salesforce for 100% visibility into the entire sales conversation. Text messages have […]
The Importance of Local Caller ID When our phones ring and we see a toll-free number or unfamiliar area code, the first thought we all have is it an unwanted sales call. That’s why calls from local phone numbers tend to have much higher answer and conversion rates. In fact, studies have found that people […]
We often are asked two related questions. First, does RingDNA work with existing phone systems? Next, what needs to be in place to use RingDNA? The answers are actually very simple: yes, and nothing. By design, RingDNA is extremely easy to implement and can be integrated with your existing framework in a number of ways. […]
This year during March Madness, a bracket titled “I just guessed” briefly held the top position in ESPN’s contest for a period of time. While the bracket didn’t end up winning, the random guesses yielded an 83% accuracy rate. The University of Colorado found that the chance of building a perfect bracket purely by guessing […]
One of the most often examined metrics in any organization is customer retention, but have you ever considered the retention rate of your sales reps? Your sales team is one of your most valuable assets, and if you think about it, it’s your sales reps that earned you your customers in the first place. Turnover […]
Disqualify Leads to Increase Your Sales We constantly hear about how to properly qualify leads, how to get the right answers to sales questions, and how to set yourself up for a win. On the other hand, the disqualification of leads and how to handle them is just as important, yet rarely discussed. Reps are […]
It’s time to start planning which sales conference to attend in 2018! With more and more being added to the calendar each year, it can be hard to decide on which ones to attend. That’s why we created a list of some of our favorites. The right conference can actually offer fantastic ROI for sales […]
Proper questions are one of the most powerful tools that B2B reps have. When they ask the right questions, reps don’t only find which prospects are a suitable fit, they also discover what pain points each prospect is experiencing and the goals they seek to accomplish. The right questions also provide visibility into the competitive […]
What are the Differences Between Salesforce Editions? In today’s world a CRM (Customer Relationship Management) platform is no longer optional, it’s a business requirement. It simply has become impossible to operate without one. By now you know that a CRM system like Salesforce empowers your organization to collect, analyze, store, and retrieve information that is […]
Context for Sales Conversations For sales managers with Salesforce, lead status can only tell you so much about about the state of the prospect interaction. When you need real insights into a relationship with a contact, the progress of a discussion, or where things left off, you have to read the call notes. The call […]
Sales prospecting is a challenge. Most salespeople aren’t very good at it. Why? Because they haven’t cultivated the right habits. Masterful sales prospecting skills can take years to develop. But the truth is that by nurturing some simple habits you can fast-track your path to prospecting success. To develop new habits, you must make a commitment […]

About the Author

Zack Cronin

Zack is a Sales Content Specialist at RingDNA. He is passionate about solving everyday problems and increasing performance through innovative technology. Zack has worked directly with sales teams and understands the challenges they face on a daily basis. When he's not developing and sharing knowledge at RingDNA, he loves being outdoors, hiking, and coffee.