If you knew more about who was calling, could you be more successful? That’s the question we ask sales agents before showing off RingDNA’s amazing inbound calling features. A similar question could have been posed to hiring managers years ago when LinkedIn was new (“if you knew more about your candidates, could you hire better […]
Before building RingDNA, we spent years on the marketing agency side, and were bewildered by the absence of call tracking systems that used best practices when passing call metrics to Salesforce.com. As anyone who has done any custom CRM workflow knows, deviating from best practices can quickly get very expensive and very messy. Of particular […]
Having spent several years on the agency side working with a variety of large B2B & B2C companies, I can tell you that if Don Draper had access to call tracking in the 1960s, he would have been the king of Madison Avenue. Big pitch meetings showcasing grand market strategies, dapper designs and clever copy still […]
The premiere episode of the HBO hit series Girls deftly defined the hierarchy of modern communications. While giving relationship advice, Marnie, played by Allison Williams, describes this communications hierarchy in the form of a totem: The lowest would be Facebook, followed by Gchat, then texting, then email, then phone. Face to face is of course […]
For most B2B companies and some B2Cs, the complex lead nurturing campaigns and remarketing ad technology at our fingertips are all part of a marathon designed to eventually enable a conversation between our sales reps and the right decision maker. Given this, shouldn’t call tracking metrics be as essential, if not even more essential, than […]
Remember the first time you saw a tablet in the workplace? For me, that was 2002’s Microsoft tablet, several years before Apple released the iPad. In both eras, corporate early adopters got a lot of questions thrown their way. What kind of work do you do on that? Is that thing really good for taking […]
“I think the biggest mistake we made as a company is betting too much on HTML5 as opposed to native.” – Mark Zuckerburg, CEO, Facebook. In one of Zuckerberg’s most controversial remarks on technology, the Facebook CEO announced that his company would focus on creating native mobile apps for Android and iOS, rather than using […]
“The leads are weak? You’re weak.” Two decades after Alec Baldwin used those words to berate an underperforming sales team, Glengarry Glen Ross is still a cult favorite among sales managers. The Pulitzer Prize-winning story endures, epitomizing the endless struggle between sales and marketing over lead quality. Marketing generates leads, and sales is expected to […]
Customers continue to change the way that they research, test and buy products. Independent research and due diligence has never been more important. Social channels such as Quora, LinkedIn Answers & Groups, and Twitter are filling this need, as customers often seek independent advice prior to making contact with a sales rep. It looks like […]
In the near future, virtually every enterprise company will need a strict Bring-Your-Own-Device (BYOD) policy. The majority of enterprise-level companies now support or plan to support some sort of program that allows employees to bring a device of their choice to the workplace, but the regulations governing those policies are still evolving. CIOs’ fear of […]
2020 update: This post contains legacy content regarding ringDNA features. For the most recent up-to-date information about ringDNA, please check out our amazing solutions at www.ringdna.com   After much speculation, we’re excited to see that Apple has finally unveiled the iPad mini.  We were reassured by the news today that the new iPad mini is, in […]
Much of last week’s TwilioCon conference focused on the virtues of prioritizing customer experience. Twilio CEO Jeff Lawson told the audience of developers, “You’re focused on the user instead of the scaffolding,” before interviewing Box CEO & co-founder Aaron Levie, who declared that simplicity was the key to his company’s success. Like Gmail before it, Box […]

About the Author

William Tyree

William Tyree is the Chief Marketing Officer of ringDNA, where he works collaboratively with the team to drive breakthrough growth while creating an iconic brand that inspires companies to improve sales experiences. Previously, he was CMO at FaceFirst and VP of Marketing at DemandResults. His thought leadership has appeared in Forbes, Entrepreneur, the Atlantic and elsewhere.