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Relationships are the true X factor in sales. Why? Because all sales are at least somewhat emotional.  At the end of the day, we tend to buy from salespeople we trust, respect and get along with. Building rapport with prospects isn’t just for used car salesmen. Building a lasting relationship is even more important when selling […]

About the Author

Ramon Gonzalez IV

Ramon Gonzalez IV is an account executive at RingDNA. Ramon is a results-oriented leader with national experience and background in managing technically complex engagements within small to large enterprise firms.