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Sales Superpower

3 min readAugust 3, 2021

What’s your sales superpower?

Can you leap tall gatekeepers in a single bound? Fly faster than a speeding objection?

What’s your one unique sales strength, your hidden power, that enables you to inspire your customers to trust you with their (choose one) a) business; b) money; c) career; d) all of the above.

Have you ever even thought about it?

“The unexamined life is not worth living.” So said Socrates (pre-hemlock cocktail, of course.)

Regular introspection is an essential part of being human. And it’s essential to being a good seller too.

What makes me who I am? What makes me tick? What makes me click with another human? What makes me good at what I do?

The sales superpower question is a simple way to determine your level of self-awareness and mindfulness about who you are and what you do that motivates buyers to buy from you. And, what you need to learn to win more frequently.

This level of mindfulness is a hallmark of good sellers. Identify your strengths and work hard to make them stronger. Assess your deficiencies and invest in improving them.

You can identify your sales superpower. In 4 easy steps.

Step 1:

Grab a notebook and pen. Write this down by hand. It will help you to think more creatively.

Step 2:

Review the last 5 opportunities that you’ve won. Write down why you won each of those orders. The “why” can’t be about your product, features or price. What did you personally do that made a difference for you to win the deal?

Then look at your answer and determine what’s the common denominator among your wins? That’s your superpower.

Step 3:

Define 3 actions you can take to enhance your superpower. There’s no such thing as standing still in sales. Either improve or become obsolete. So, what do you need to learn in order to take your selling to the next level? And how are you going to learn it?

Brian Tracy writes that “Personal development is a major time-saver. The better you become, the less time it takes you to achieve your goals.”

Ask for coaching. Get a mentor. Read a book on the subject. Listen to a podcast. Take an online course. These all work.

Step 4:

Review the top 5 qualified opportunities you are working on now. For each of these, define one way that you can use your sales superpower in the coming week to help your buyer make forward progress in their decision-making. Keep track of how it worked and what you could do better the next time.

Being consistently good in sales requires a level of intention and mindfulness at all times. Selling doesn’t reward a “set it and forget it” mindset. You have to be aware of the impact you’re having and how you’re creating it.

For sellers or sales leaders who haven’t identified their sales superpower, what’s the opposite of mindfulness? Mindlessness?

Isn’t there already enough of that in sales?

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About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.