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Let the Specialists Do Their Jobs

2 min readApril 28, 2021

Why are you wasting valuable sales time having salespeople negotiate contracts?

I’ve grown plenty of high performing sales teams.

I’ve never spent a dollar on training my sellers on negotiation.

That’s not their job. Not to mention most sellers are horrible at it. (Though most think they are great at it.)

What many sellers consider to be negotiating is a ritualized way to offer their buyer a discount (and degrade the profitability of a deal.)

When I hear sales reps tell me that they’re great negotiators what they are saying is they’re good at splitting the difference.

I’m amused by CROs or VPs of Sales who are eloquent advocates of specialized sales roles (BDRs, SDRs, AEs and AMs/CSMs) and then have their sellers negotiate their own contracts.

Contract negotiation is a specialized skill. There are contract professionals who are better at that job than sellers.

If you’re selling a product or service with any level of complexity, then hire a contract professional. Let them negotiate contracts. Let sellers sell.

Contracts people are aren’t emotionally invested in a deal like the sales rep and they better protect the interests of the company.

Experienced contracts professionals also understand how to work with Procurement and Legal departments on the buyer’s side. My experience overwhelmingly has been that they help accelerate the closing of good deals.

I remember the first company where I worked with a contracts group.

I hated it. At first. Like every other ego-centric seller, I hated the idea of relinquishing control over a contract negotiation to a person I considered to be nothing but a glorified bureaucrat.

Then I learned to love it. Then I couldn’t live without it.

It was a revenue accelerator. Working with a contracts specialist shortened the period of time between being selected as the winning vendor to delivering products/services.

It freed up valuable selling time. Both my sellers and I had more time available to focus on winning new business.

It preserved relationships. Negotiations are by definition adversarial. And sellers have too much at stake to expect them to dispassionately negotiate. Having Contracts specialists handle negotiations will preserve the collaborative and trusted relationship that you spent weeks or months developing with your buyer.

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About the Author

Andy PaulringDNA

Bestselling author of Amp Up your Sales and Zero Time Selling, Andy Paul is #8 on LinkedIn’s list of the Top 50 Global Sales Experts to follow. With more than 170,000 followers, Andy is a highly sought-after speaker and sales sage who interviews the world’s foremost sales minds and extraordinarily interesting people to bring you strategies and insights that you can use to generate epic wins and massive value.