Every day, someone somewhere is publishing a mediocre podcast episode about B2B sales. Look no further than your podcast app and social feeds for proof. If you listen closely enough, you can hear someone switching on their mic and hitting the record button.
And for all those podcasts, there are listeners. In 2020, an estimated 100 million people listened to a podcast each month, and another 25 million people are expected to join them by 2022. But as the volume of podcasts has increased, listeners are struggling to separate the signal from the noise. It’s great that so many people are putting out content, but many great podcasts get lost in the cacophony.
That’s why more people are relying on recommendations and ranking lists to help them find podcasts worth listening to. As a matter of fact, our own podcast here at ringDNA (the Sales Enablement Podcast with Andy Paul) has recently been listed as a top sales podcast here, here, here, and here.
On the Sales Enablement Podcast with Andy Paul, you’ll hear candid conversations with world’s most exciting sales leaders like Dan Pink, Robert Cialdini, Tiffani Bova, Jeffrey Gitomer and others. Our podcast host Andy Paul is author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world.
With a library of over 950 episodes, you might be wondering where to start. That’s why we wanted to share our three most popular episodes from 2021 so far.
Jordan Henderson is the Director of Revenue Operations (aka RevOps) here at ringDNA. If you’ve heard talk of RevOps and you’re just not sure what it is, then this is the episode for you. But first, Jordan tells us how and why a lawyer (like himself) ends up in Revenue Operations. Then he dives into why RevOps is such a critical function for sales organizations in today’s digital selling world, what it means for your GTM strategy, and how RevOps will continue to evolve and grow.
Frank Cespedes is a senior lecturer at Harvard and author of an excellent new book titled “Sales Management That Works: How to Sell in a World That Never Stops Changing.” In his practical and research-based guide for managers, sales people, and investors, Cespedes offers essential strategies for thriving in markets that are constantly evolving. This is a must-listen episode for anyone in sales management.
Chris Anthony is the Vice President, US Consumer Goods and Marketing Cloud at Salesforce. In this episode, Chris shares the story of his struggles with alcohol, his journey in sobriety, and why today he believes sobriety is his SUPERPOWER. Chris also shares some of the warning signs that sellers need to watch for during these stressful times. Hey, let’s face it — between covid, politics and an uncertain economy, there’s a ton of stress out there. Chris gives some good advice for those who are feeling the strain.
Of course, this is just a small selection out of all the 950+ great episodes we have in our library. Subscribe today to join Andy as he explores the skills, strategies, tactics and secrets all sales professionals need to move ahead in their careers.
And don’t forget to follow the Sales Enablement Podcast with Andy Paul on LinkedIn!
Brandon is the Senior Director of Product Marketing at ringDNA, the revenue acceleration platform that leverages AI to transform sales teams into high-performing revenue engines. He's passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.