Every day, your phones light up with potential customers. In an age when many products are complex, powerful and expensive, many B2B industries convert more than half of their leads by telephone. But marketers have long struggled to prove which ad groups, content and keywords cause customers to pick up their phones and call. Call tracking allows marketers to finally understand which channels drive phone sales.
RingDNA gives marketers the visibility they need to drive revenue.
- Draw a clear line from effort, to inbound call, to revenue
- Optimize marketing spend and justify marketing budgets
- Provide Sales with a higher caliber of leads
- Measure key performance metrics across the revenue cycle
- Generate hassle-free reports that are easy to understand
- More accurately forecast revenue accrual across various marketing efforts
The Failure of Traditional Call Tracking
Traditionally, call tracking solutions associate individual numbers with each ad group so marketers can see which ads generate calls. While these call tracking solutions are a step in the right direction, they still deliver soft call metrics. Marketers might be able to report which ads drive calls, but which callers turn into leads, opportunities and customers? How much revenue do these calls generate? Most marketers are still left in the dark when it comes to reporting the True ROI of each call.
True Marketing ROI through CRM-Based Call Tracking
If your business is using a customer relationship management (CRM) tool like Salesforce.com, RingDNA helps marketers understand True ROI by closing the performance metrics gap that is typically lost on inbound calls. By integrating with Salesforce.com, RingDNA lets marketers take call tracking a step further. Marketers can finally see which efforts yield the most revenue and then double down on the most effective channels. RingDNA therefore enables marketers to finally prove the ROI of their efforts, while providing sales reps with more qualified leads.
