There once was a time when nearly all corporate executives viewed social media as drain on productivity. Seeing an employee on Facebook meant that they were probably chatting with friends or planting seeds on their online farm instead of completing their tasks. Though still not universally recognized as productivity tools, social media platforms like Facebook and Twitter have gained widespread acceptance in the corporate landscape. More and more executives are realizing that social media platforms can actually help reps cultivate business relationships and close sales.
According to a 2012 Mobile Work Force Report by iPass, 64% of mobile workers use social media for work. This number is only expected to grow as enterprises seek new tools for in-house collaboration as well as outbound lead nurturing.
The next evolution of customer relationship management is the addition of social media data. In order to optimize sales ROI, reps need be adept at leveraging social media tools to gather sales intelligence. RingDNA integrates data from Facebook timelines and Twitter feeds in order to automatically provide reps with actionable business opportunities in real time.
RingDNA enables reps to see which conversations leads are engaged in, which products they are excited about and which pain points are causing them to consider new solutions.