What is lead enrichment?

The definition of lead enrichment describes a process that can deliver inside intelligence about a target lead or account, giving inside sales reps an enriched view of a lead. This is often handled by software that aggregates and delivers business intelligence about a wide variety of companies from a database. Other tools may be able to enrich lead data by scraping a company’s website or LinkedIn page for actionable information. Some examples of data that could be provided by a lead enrichment solution may include a target company’s software usage, a lead’s career history, or a list of relevant key decision makers at a target account.