What is sales force automation?

The definition of sales force automation refers to a system that is designed to improve sales productivity by automating various sales processes. Salesforce automation tools can enable inside sales reps to spend more time each day speaking to leads and less time dialing leads, leaving voicemails and logging data in CRM tools like Salesforce. The result can be that sales reps can have more meaningful sales conversations each day and therefore improve their chances of meeting and exceeding quota.