What are sales scripts?

The definition of sales scripts – sometimes referred to as call scripts or cold calling scripts – refers to a prescribed set of talking points that are commonly used by telemarketers and inside sales reps when speaking to prospects. While telemarketers often use robust scripts, many inside sales reps simply keep a list of key talking points or responses to common sales objections. During inbound sales processes, some sales organizations use CTI solutions that deliver talking points via a screen pop when a call comes in. Some CTI solutions can even deliver smart talking points based on a particular advertisement that generated a call or the keyword that a lead searched for prior to calling a company.