What are sales dashboards?

The definition of a sales dashboard is an easy-to-read graphical representation of sales data that’s intended to enable sales managers to make better decisions. While dashboards sometimes reveal periodic reporting data, the gold standard of sales dashboards are those that provide data in real time. Dashboards can give managers an up-to-the-moment view of their sales organization’s health so that they can make informed revenue predictions, see which reps are successfully closing deals and identify key areas for optimization. Dashboards might allow sales managers to visualize many key sales metrics including revenue-per-rep, average hold time, dials-per-rep by hour, call abandonment rates and more.