I’ve been hearing more and more sales leaders discussing the importance of sales enablement lately. Sure, hiring the right inside sales reps will always be important. But I think that more sales organizations are starting to get hip to the fact that—in this highly competitive market—sales talent alone isn’t close to enough. Beyond talent, hustle and other […]

One of the best ways to enable your SDRs is by using target buyer personas. Think of target buyer personas as an awesome cheat sheet that your reps can use to target better leads and create more opportunities. Sure, buyer personas are nothing new. But while marketers have used personas for decades, we think that the persona model can […]