Whether you are trying to generate leads for your own company, or you work for an agency that traffics in leads, chances are that  you aren’t taking enough credit for your efforts. There’s a lot of talk amongst marketers about creating a culture of accountability, in which marketers are able to report the ROI of […]

More often than not, when the mailman brings my mail, it’s full of catalogs, credit card offers and coupons. Though I primarily order products through ecommerce sites, I assume that each time I throw a paper catalog in the trash, there are many others who see the same catalog, dial the number inside and order […]

Are you able to connect all of your direct marketing efforts to revenue that’s closed over the phone? Brands spend millions of dollars each year on direct marketing efforts, yet they often lack the insight to qualify which direct engagements really drive ROI. If your business is struggling to quantify the returns on your direct […]