We all know by now, how you speak on a sales call is absolutely crucial to success. But there are some intangible elements of successful sales calls. Only the most successful sales reps know these secrets. And they guard them closely. But today, despite protests from our resident data scientists, we are revealing our deepest, […]

We’re excited to announce that our Founder and CEO Howard Brown will be presenting at this year’s Cloud Expo. Cloud Expo, which focuses on ways that cloud computing is transforming enterprises, is being held November 4-6 at the Santa Clara Convention Center. As we all know, any amount of data is useless unless it’s delivered intelligently, to […]

Each day, companies interact with customers and prospects through a flood of channels including email, phone and social media platforms. The number of cumulative interactions with our contacts can be daunting at a small company, let alone at an enterprise. It’s no wonder that companies of all sizes are embracing customer relationship management (CRM) platforms […]

In my last post, I discussed how traditional behavioral data analysis differs from contextual data, which I defined as information that is delivered to the right person at the right time within an actionable context. Today I’ll discuss the three broad types of data that matter most to sales agents. Prioritization Data In enterprise companies, […]

For sales teams, the data value chain has never been more promising than it is right now. As your prospects go about their day, interacting with websites, smartphones and the social web, the behavioral data profile about them continues to grow. It’s possible to know more than ever about their product preferences, usage, interactions, peer […]

Does a sales rep need a sales degree in order to meet quota? Should sales managers be exclusively scouting individuals who studied sales in college? According to a Harris Interactive survey, 35% of companies aren’t hitting quota, and U.S. employment firm CareerBuilder would have you believe that a lack of secondary education programs in sales is […]