When our phones ring, and a toll-free number comes across on the Caller ID, our first thought is, “Uh oh, someone is trying to sell us something.”
That’s why calls from local phone numbers tend to have much higher conversion rates. When we see a local number on Caller ID, we might wonder if it’s the golf course confirming a reservation, or our kids calling from school. Smart inside sales reps are using this to their advantage. In fact, some studies have shown that calling leads from a local instead of a toll-free number can lift answer rates by more than 30%, whereas a non-local toll number only gives a 15% lift.
The problem is that most sales teams are simply not equipped to dynamically set local numbers in their outbound caller ID. When a hot lead comes in, you might want to get a local number quickly, but it could take weeks to get from a phone company. Who has time to wait for that? By the time you’d get the local number, your competitors would already be out celebrating because they closed the deal that you didn’t.
That’s why our incredible RingDNA product team makes it easy and instant for reps to get local numbers instantly and set them as their outbound number, which is what prospects see in their Caller ID. Each local number can then be quickly added to your softphone app. Then, before calling a lead, just select a number with a local area code.
Now sit back, relax and watch those answer rates soar.