RingDNA founder & CEO Howard Brown presented at Dreamforce with Twilio CEO Jeff Lawson, CrushPath SVP of Products Matt Wilkinson, and Vinod Sirimalle, Director of Product Management at Cloudsquads. Speaking under the broad theme of the future of voice communication automation, Lawson kicked off the session, discussing how the Internet is forcing changes in sales methodologies, particularly in the B2B sector. Despite a transformational shift in the type of research conducted by buyers, Lawson rightly pointed out that many B2B software companies are still resistant to even posting their prices online, and that technology is gradually helping inside sales teams be more productive than outside sales.
On that note, there’s no question about the price of RingDNA’s new iPad app (FREE!). Brown demonstrated how RingDNA instantly turns any iPad into a truly smart phone, providing sales reps with the ability to have truly intelligent conversations through the real time delivery of contextually relevant conversation. Taking a call from the audience, Brown showed the audience how a contact’s Salesforce.com account data, company news and social media information can be utilized during a call.
Brown also previewed a few upcoming features, including a fully functional Google Maps widget that allowed Brown to pinpoint the caller’s geo-location in real time, and a script feature that autopopulated relevant talking points based on the campaign that led the caller to pick up the phone. RingDNA campaign phone numbers are powered by Twilio. Premium users will be able to instantly provision these smart numbers on the fly.
Here’s some pics of Howard & the team at Dreamforce this week: