For centuries, the best sales representatives have understood the power of actionable customer data. There was a time when sales reps wrote down the names and birthdays of customers’ children in their rolodex. But it would require 57.5 billion iPads to store the amount of data created in 2011 alone. As our data streams turn into oceans, the most successful sales reps will be those most adept at leveraging personalized customer data. That’s where RingDNA comes in.
Know Your Leads Like Old Friends
RingDNA delivers a wealth of sales intelligence the second a lead calls. Before even picking up the phone, access a Salesforce.com customer record, notes on past calls and activities, as well as a caller’s social streams. RingDNA gives you instant access to a lead’s social streams, including their Facebook timeline and Twitter feed. Did a lead tweet or post a need for services or a desire to purchase a product? Seeing the conversations that leads are engaged in enables you to establish more productive customer relationships.
Spend More Time Talking to Quality Leads
Your time is valuable. You screen calls because every minute you spend talking to the wrong leads is a minute that you aren’t spending talking to the right ones. RingDNA’s advanced caller ID is the ultimate call screening tool, enabling you to make intelligent decisions about which callers are most deserving of your attention.
Know How New Leads Found You
Knowing what specific features prompted a lead to call can provide a tremendous advantage in a sales situation. That’s why RingDNA’s Caller ID includes Campaign Data, telling sales reps the search keyword, TV ad, whitepaper or partner site where the RingDNA smart number appeared. If you know how they found you, you have a much better idea of what to say to them.
